| Author: Lindsey Brand


The name Karl Lagerfeld is sure to strike you for two reasons; one for being the creative brains behind hot design labels like Chanel and Fendi while also owning his own brand, and also for being almost always in the very same unchanging outfit every single time. Lagerfeld has built such a uniform for himself that it is likely he will be recognized even when people do not know his name. He is always in a black suit, a white shirt, and everything else black – right down to black gloves.

Lagerfeld is, however, one of the stars who maintain that he does not always wear the same thing. In one interview conducted with Harper’s Bazaar, the designer stated that there are always subtle differences in his outfit but people just fail to notice them; “people think I wear the same thing every day, but in fact, it’s never the same thing.” He talked about the differences between the two jackets he frequently sports: he insists that, although both are Dior, you can tell they’re very different styles if you give them a closer look. He also has five duplicates of one of those jackets. Ironically, Lagerfeld added, “My dressing room is so full that I can only wear what I see on top of all of the racks.”




Run a search on Steve Jobs and you are almost certain to find the picture of him in a black turtleneck sweater, running sneakers, and blue jeans. The Apple CEO famously never spoke on his wardrobe choices or lack thereof, but there were always rumors surrounding his choice.

Reports have said that one of the likely reasons the tech mogul decided to always wear the same thing was that it is a fairly popular trend with very successful people. In fact, this research shows that successful and busy people often have so many important decisions to make that they push outfit choices to the back of their mind. INC disseminated the research, explaining that picking a uniform helps avoid “decision fatigue.” It just means that they have one less thing to spend their brain power on, and in the case of Jobs’, he could basically pull out the same outfit daily and get on with his daily activities.




Gucci, Yves Saint Laurent, and his own Tom Ford brand have all benefited from the iconic designer’s skills. With all these credentials, you would think the designer would go all out with his style choices. Ford; however, chooses to keep his style simple; a well-fitting Tom Ford suit in black. When not in a suit, then Ford is in another all-black outfit. An interview with Mr. Porter reveals that the designer feels most ‘’comfortable and confident in it’’, which is why he chooses to wear all black.

He also said, “It is important to find your own sense of style, your own look, something that makes you feel confident. Never wear things that you don’t love just because someone else tells you that you should. I personally tend to feel the best in dark colors.’’ The designer added once that he often feels ‘’weak’’ when not in a suit, and that “A suit is an armor. You know, I’m not good in knitwear. I feel mushy and soft. I’m not good at anything but a boot. I feel solid and grounded.”




One of the trending topics surrounding Hillary Clinton in 2016 while running for presidential elections was funnily enough; the reason behind the presidential candidate’s choice of kitten heels, matching pantsuit, mostly in a bright color. Her memoir What Happened, revealed an explanation from Clinton on why she often wore the uniform. She said, “I did this because I like pantsuits. They make me feel professional and ready to go.”

She also revealed that her outfit choice had something to do with equality, noting that male politicians often wear the same similar suits every day and that as a woman running for president, she liked the “visual cue” that she represented something “different from the men but also familiar.” And finally, she stated that it was a technique to keep people from paying too much attention to her choice of clothes, stating, “A uniform was also an anti-distraction technique: since there wasn’t much to say or report on what I wore, maybe people would focus on what I was saying instead.”




Mark Zuckerberg is another tech mogul who keeps to a never-changing uniform. Even though Zuckerberg makes the effort to step into a suit or more formal outfits for special occasions, the tech genius is typical to be seen in a gray t-shirt and jeans. During a Q&A session in 2014, the question about his choice of clothing was thrown, and Zuckerberg answered, “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.”

He went on to say, “I’m in this really lucky position, where I get to wake up every day and help serve more than a billion people. And I feel like I’m not doing my job if I spend any of my energy on things that are silly or frivolous about my life.” The brain behind Facebook has also joked about his monotonous wardrobe. In 2016, Zuckerberg posted a photo on Facebook which showed a closet full of his regular gray t-shirts, cheekily captioning the photo, “The first day back after paternity leave. What should I wear?”